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Fashion story app help3/31/2024 “My ultimate ambition for By Rotation is to disrupt the fashion industry by bringing an end to low-quality fast fashion. Since the beta launch, the app has already had more than 4,000 users sign up and completed 250-plus transactions. Kabra plans to expand internationally, as well as launch partnerships with charities within the next two quarters. “We regularly host and connect our community at our events where we discuss and debate important topics affecting climate change and the fashion industry.” “As we educate and shift perceptions on the importance of sharing via renting and therefore decreasing consumption, we encourage our community of Rotators to strive towards a more sustainable lifestyle. “We continue to invite and grow awareness within our community so we can have something on offer for everyone,” Kabra says. For example, Everlane has a great balance of promotional and educational content. Publish and share your story with your organization or everyone around the world. Many of the most successful fashion brands stick to the 80/20 rule when planning out their content-mix: 80 of your content should tell your story, whereas 20 should be promotional. In order to stay as sustainable as possible, the company doesn’t buy in any inventory, which also poses another issue around sizing and style. Create inspiring, immersive stories by combining text, interactive maps, and other multimedia content. “The same people have also embraced sharing economies such as Airbnb, Uber and Fat Llama-so why not fashion?”
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